In this example of The Banner Saga, players are monitored by Google Analytics throughout the entire game session. "GA" remains informed about every single action of the player.
Eula or hint is of course not available on the corresponding page in e.g. Steam. The UA-29337436-16 belongs to bannersaga.com
Google Analytics is an analytics service that measures traffic and engagement on websites and in programs.
With the update of Google Analytics to version 4, the specification of the account IDs has changed. Instead of the Universal Analytics ID (UA-xxxxx-xx) as seen in the example, a MeasureID (G-xxxxxx) is now used for Google Analytics and Google TagManager.
tid: The Google Analytics account up to version 4 to which the data is sent. Example: UA-XXXXX-XX
cid: User identification with timestamp
uid: UserID
to: Application name
av: Application version
aip: anonymized IP
jid: JoinID - Used to bind Google Analytics cookies to Doubleclick
gjid: Tracking Code Version
t: Application declaration e.g. event/element/timing etc.
sc: Session duration/runtime
z: Sending a random number in GET requests
el: Event designation
ec: Event category e.g. which skin/category was selected ingame
ea: Event action e.g. a key was pressed
ev: Specifies the event value i.e.: Specifies the host name from which the content has been hosted.
dp: path section dt: title of the respective page e.g. main menu
qt: Queue Time - value to collect offline data
ul: Language settings
aid: ApplicationID
sr: Resolution
cd: Screenview
v: Protocol version
z: CacheBuster
did: GbOCSs
vp: Checks the visible browser windows of the device
dr: Referrer - Specifies which reference source brought traffic to another resource.
analytics.google.com
google-analytics.com
marketingplatform.google.com
region1.google-analytics.com
ssl.google-analytics.com
www.google-analytics.com