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Google, LLC.

About

Google LLC (founded in 1998) is an American technology company that feels very much at home on the Internet. The product portfolio includes (personalized) advertising, search engine technology, cloud service/servers and various infrastructures, software, AI, software, hardware and much more.

In 2015, a restructuring took place, resulting in the multinational conglomerate Alphabet, Inc. This now includes Google LLC and several former subsidiaries.
Subsidiary of:
Alphabet, Inc.
 1600 Amphitheatre Pkwy Building 43, Mountain View, CA 94043, USA
 +1 650-253-0000
 support@google.com
 

 

Google Analytics in the game Banner Saga

In this example of The Banner Saga, players are monitored by Google Analytics throughout the entire game session. "GA" remains informed about every single action of the player.

Eula or hint is of course not available on the corresponding page in e.g. Steam. The UA-29337436-16 belongs to bannersaga.com

×

  Google Analytics Banner Saga III

 Bildgröße: 432.45 kB | 1920x1080px | Format: jpg
Sha-256: 1CBA536AC6A61EFD629784F251EB93D9B69F0698186308F5FA2CC2F3FF751D83

 Google Analytics


Google Analytics is an analytics service that measures traffic and engagement on websites and in programs.

With the update of Google Analytics to version 4, the specification of the account IDs has changed. Instead of the Universal Analytics ID (UA-xxxxx-xx) as seen in the example, a MeasureID (G-xxxxxx) is now used for Google Analytics and Google TagManager.


 Corefunctions Google Analytics


  1. Real-time analysis of target groups/visitors and recording of user behaviour
  2. Targeting to support Google Adwords and DoubleClick Bid Manager
  3. Metrics from Adsense, DoubleClick AdExchange for cross-platform analysis
  4. Funnel (funnel analysis) to segment and track user data

 Used terms


 
tid: The Google Analytics account up to version 4 to which the data is sent. Example: UA-XXXXX-XX
cid: User identification with timestamp
uid: UserID
to: Application name
av: Application version
aip: anonymized IP
jid: JoinID - Used to bind Google Analytics cookies to Doubleclick
gjid: Tracking Code Version
t: Application declaration e.g. event/element/timing etc.
sc: Session duration/runtime
z: Sending a random number in GET requests
el: Event designation
ec: Event category e.g. which skin/category was selected ingame
ea: Event action e.g. a key was pressed
ev: Specifies the event value i.e.: Specifies the host name from which the content has been hosted.
dp: path section dt: title of the respective page e.g. main menu
qt: Queue Time - value to collect offline data
ul: Language settings
aid: ApplicationID
sr: Resolution
cd: Screenview
v: Protocol version
z: CacheBuster
did: GbOCSs
vp: Checks the visible browser windows of the device
dr: Referrer - Specifies which reference source brought traffic to another resource.

 Involved Adresses


Google Analytics - 06.08.2024 - CRC32: 0C4F6C8B
Details: Ipv4_GoogleAnalytics.txt - Filesize: 1.20 kB
Sha-256: A22BDCD2E6E99866A4BB11FE0AF50F93A1C35D40A3B0D0D3FCF759D3FBD447D2

  analytics.google.com
google-analytics.com
marketingplatform.google.com
region1.google-analytics.com
ssl.google-analytics.com
www.google-analytics.com

 Google, LLC. Index


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