AppsFlyer Ltd. (founded in 2011) is a marketing analytics, monetization, and advertising company with Israeli roots and a current corporate headquarters in San Francisco, America.
Notable investors include Goldman Sachs, Microsoft Corporation, Deutsche Telekom and CVC Capital Partners. The latter can also be found as partners in the analytical platform, - and advertising platform Supersonic from ironSource. In this context, there is also an interface to ironSource, which can be found below in the examples of active connections.
Appsflyers are mainly found in games and programs on mobile devices (Android and iOS as well as Windows Phone).
Status: Independent company
100 1st Street, 25th floore
San Francisco, California 94105 +(415)-636-9430 contact@appsflyer.com https://appsflyer.com
Data sets extracted from games contain a large number of possible data that can recorded. In addition to the following examples, there are up to 5 dozend other possibilities.
Ip-Address
device name, device model, device identifier
unique persistent user ID
resolution, time zone, language settings
Affiliate/UTM tracking
session data, timestamp, info about performed actions
A widespread tracking service in games and programs on mobile devices that captures extensive user and device data. Very often, AppsFlyer's service can be found alongside up to a dozen other services in countless products.
AppsFlyer im Spiel Idle Oil Tycoon: Gas Factory Simulator in Aktion.
Multiplayer features and traffic sent via Valve Corporations' backbones
Collection of device data and usage behavior of the software used (games) can be found on this example image.