BuffPanel is a service for PC game publishers to track and market their game growth by assigning sales, measuring conversions and providing marketing analytics.
Buffpanel is a product of Cellense s.r.o. The company has been renamed and is now known as SuperScale s.r.o. The founder is Ivan Trančík. SuperScale scales games & blockchain apps to their maximum potential.
The companies are active in the field of big data for game developers & publishers, monetization, optimization, user acquisition, and advertising.
Data sets extracted from games contain a large number of possible data that can recorded. In addition to the following examples, there are up to 5 dozend other possibilities.
There are various criticisms regarding Buffpanel, especially regarding data collection and use. Some of the most well-known criticisms are
Lack of transparency: There is limited information about what data Buffpanel collects and how that data is used.
Privacy concerns: There are concerns about the way Buffpanel collects and processes user data. In particular, it is criticized that the service collects information such as user names, e-mail addresses and IP addresses without the users being sufficiently informed.
Unauthorized data collection: There are allegations that in some cases Buffpanel collected user data without user consent.
Security concerns: There are concerns about the security of Buffpanel and the data it collects. In particular, it has been reported that some user data has been stored unencrypted, which can pose a significant security risk.
Additional Info
Questions and solutions from a business perspective
The picture shows a partial excerpt from a powerpoint presentation by Cellense and the product Buffpanel.
From structural solutions to data collection on issues such as customer recovery and advertising.