GameIndustry.eu Logo

2018 2022   2019 2018 2018 2019 2018   
GameIndustry.eu /  Company overview / Matomo Analytics
 

Matomo Analytics

About

Matomo (formerly Piwik) is an open source web analytics platform that enables website operators to gain comprehensive insights into the activities of their visitors. Essentially, Matomo offers data collection, processing and analysis functions for websites.

The service was founded in 2007 and was renamed Matomo in 2018. However, Piwik itself kept its own name.

In Germany, Matomo is widely used alongside Google Analytics and is mainly found in web applications
Status:
 Independent company
 150 Willis St, Mount Victoria, 6011, New Zealand
 matt@matomo.org
 

 Core Functions


  1. Dashboard
  2. A/B Testing
  3. Acquisition and Marketing Channels
  4. Behaviour
  5. Cohorts
  6. Content Tracking
  7. Ecommerce
  8. Event Tracking
  9. Form Analytics
  10. Funnels
  11. Goals and Conversions
  12. Heatmaps
  13. Media Analytics
  14. Multi Channel Conversion Attribution
  15. Page Overlay
  16. Page Transitions
  17. Real-time reports
  18. SEO Web Vitals
  19. Session Recordings
  20. Site Search
  21. User IDs
  22. Users Flow
  23. Visitors
  24. Crash Analytics
  25. Trackingpixel

 Possible data sets


  1. Referrer including search terms
  2. Geodata
  3. Language
  4. System detection
  5. Time zone and timestamp
  6. Recurring visits
  7. Recording of individual actions e.g. order placed
  8. Length of stay on a page
  9. Counter of individual actions

 Involved Addresses


Matomo is an open source solution. The source code is accessible to everyone. This allows users to customize the platform according to their needs and host it on their own servers.

 
matomo.usk.de
piwik.bayreuth.de
piwik.documentfoundation.org
m.dsgvo-gesetz.de
matomo.jam-software.de
webstatistik.bundeswehr.de

Since the use of Matomo is often found under subdomains or directories, this also means that the service is easier to block without affecting the functionality of a website.