BuffPanel by Cellense s.r.o. was a specialized solution for PC game publishers that addressed the challenge of accurately measuring marketing campaigns on platforms like Steam. It allowed the analysis of click-through and conversion rates to optimize landing page content and boost sales. The service was cross-channel and supported campaign tracking through emails, social media, influencer streams, and ad networks.
Through precise measurements, BuffPanel not only improved the conversion rate on the Steam store page but, according to reports, saved up to 70% of marketing budgets by identifying inefficient channels.
The service is still found in some products
| Title | Publisher | Released | Steam APP ID: | |
 | Cities: Skylines | Paradox Interactive AB | 2015 | 255710 |
 | Killing Room | Alda Games s.r.o. | 2016 | 407560 |
 | Medieval Engineers | Keen Software House s.r.o. | 2015 | 333950 |
 | Nex Machina | Housemarque | 2017 | 404540 |
 | SUPERHOT VR | SUPERHOT Team | 2017 | 617830 |
 | Surviving Mars | Paradox Interactive AB | 2018 | 464920 |
